Ask your audience anything

Describe what you're trying to learn. We'll design the research, run predictions against real audience data, and give you answers — without the time or cost of running a full study.

See how it works

Audience

Enterprise CIOs×

Tested · 91% accuracy

Question

How do enterprise CIOs evaluate new SaaS tools?

Simulate →

Research Plan

H1: Peer networks are the primary driver

Survey (3 Qs)

1.Primary evaluation method?

2.Decision timeline?

3.Key stakeholders?

Prediction

Primary evaluation method?

Peer review

Free trial

Analyst

Prediction

Decision timeline?

1-3 months

3-6 months

6-12 months

Prediction

Key stakeholders involved?

CTO

VP Eng

Procurement

Report

Research Report

CIOs primarily rely on peer recommendations and hands-on trials when evaluating SaaS tools.

Key Insights

Peer networks outweigh analyst reports 2:1

Most decisions finalised within 3 months

CTO is the primary technical gatekeeper

Audience

Enterprise CIOs×

Tested · 91% accuracy

Question

How do enterprise CIOs evaluate new SaaS tools?

Simulate →

Research Plan

H1: Peer networks are the primary driver

Survey (3 Qs)

1.Primary evaluation method?

2.Decision timeline?

3.Key stakeholders?

Prediction

Primary evaluation method?

Peer review

Free trial

Analyst

Prediction

Decision timeline?

1-3 months

3-6 months

6-12 months

Prediction

Key stakeholders involved?

CTO

VP Eng

Procurement

Report

Research Report

CIOs primarily rely on peer recommendations and hands-on trials when evaluating SaaS tools.

Key Insights

Peer networks outweigh analyst reports 2:1

Most decisions finalised within 3 months

CTO is the primary technical gatekeeper

Built on real research—including yours

Research planning

Tell us your question

Describe the decision. Our agent designs the study — questions, methodology, audience — ready for your review.

Real audience data

Trained on real responses

Models built on actual survey data from real people. 87% accuracy against original results.

Your data, your models

Make it yours

Add your own research — surveys, interviews, customer data — and predictions reflect what you already know.

What you can ask

For Product Managers

"Which of these features should we prioritise?""Is this opportunity worth pursuing before we invest more time?""What do [segment] care about most when [doing activity]?"

Get to 70% certainty fast — enough to move forward or filter out weak ideas before they consume resources.

For Marketers

"Which headline resonates better with our audience?""How would [segment] respond to this campaign message?""What matters most to [audience] when choosing [product category]?"

Test direction before you commit budget. Know which message will land before the campaign goes live.

Audiences that match your customers

Every prediction needs an audience. Start with ours, or build your own.

Representative populationsNationally representative models of UK and US adults — weighted on demographics, trained on real survey data.

Specialist audiencesProfessional and B2B populations: developers, data scientists, designers, and more. Built from industry-specific surveys.

Tailor by demographicsNarrow any audience by age, gender, or other attributes. Save to your account and reuse across projects.

Describe your ownDon't have data yet? Describe your target audience and our agent builds a synthetic panel for you — useful for early-stage exploration.

Bring your researchUpload interviews, past surveys, or customer data. We incorporate it into your models so predictions reflect your specific audience.

We source for youNeed a niche audience we don't have? We'll recruit respondents and build a custom model. Custom pricing based on audience.

How it works

Describe your question"We're deciding between three feature directions and need to know which resonates with enterprise buyers."

We design the researchOur agent builds a structured plan: the right questions, the right format, the right audience. Review and adjust before anything runs.

Predictions from real dataWe simulate responses from audiences trained on actual survey data — not LLM guesswork. Hundreds of predictions, weighted like a real panel.

Answers you can act onClear results with confidence indicators. Enough signal to move forward, align your team, or rule out weak options.

87%

accuracy against original survey results

Our models don't guess — they're trained on real responses from real people. When we predict how UK Adults would answer, we're drawing from thousands of actual survey completions.