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The latest news from our quest to simulate the world.
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Major updates sent ~monthly2026-05-21T17:04:50+0000
When coding became cheap, what became more expensive?
The work that decides what to build, who for, and how to reach them did not get cheap when the code did.
Fabian TeichmuellerCo-Founder, Commercial & Operations
User modelsProduct2026-05-07T16:29:30+0000
What we found when we audited 1,000 predictions
Sometimes a Semilattice prediction lands with one answer at 99.8%, or two answers stacked at 99.9% combined. We decided to run an audit to diagnose what was happening.
Joseph WrightCo-Founder, Product & Engineering
Product2026-04-02T12:42:13+0000
Context
We built the simulation first. We're now starting to think that simulation is what makes a context engine useful, and context is what makes simulation useful. They need each other.
Fabian TeichmuellerCo-Founder, Commercial & Operations
AudiencesProduct2026-03-18T18:14:30+0000
You can't trust what you can't see inside
We redesigned audiences in Semilattice to make accuracy fully inspectable.
Joseph WrightCo-Founder, Product & Engineering
Product2026-03-03T16:53:02+0000
Our audience model is 91% accurate against the FCA. The interesting part is where it isn't.
207 questions from the FCA Financial Lives Survey, tested out-of-sample. Here's where the model is strong, where it struggles, and why the pattern matters.
Joseph WrightCo-Founder, Product & Engineering
Product2026-02-26T13:12:53+0000
16 segments of financial life, from Growing Families to Just About Managing
Today we're launching 16 UK Consumer Finance audience simulation models in Semilattice.
Fabian TeichmuellerCo-Founder, Commercial & Operations
Product2026-02-19T12:41:17+0000
Cut through decision noise with audience simulation
Early-stage product decisions are made in a noise-rich, data-poor environment, often informed more by assumption than data. Semilattice helps product managers cut through the noise of internal alignment, letting them share their audience’s voice with teams and execs.
Fabian TeichmuellerCo-Founder, Commercial & Operations
Product2025-10-02T18:39:09+0000
Evaluate use case accuracy with test batches
Test batches are a new feature in the Semilattice API which let you test population model accuracy against specific use cases
Joseph WrightCo-Founder, Product & Engineering
Product2025-07-23T16:35:12+0000
The Semilattice API: user insights as infrastructure
Predict user behaviour like you make database queries.
Joseph WrightCo-Founder, Product & Engineering
Company2024-11-06T00:45:12+0000
Humans + Time
Semilattice believes significant advances in decision-making, management, and governance are possible, but only if we can accurately model the complex human systems which run the world.
Joseph WrightCo-Founder, Product & Engineering
Product2024-10-17T17:05:23+0000
If users are so important, why do we know so little about them?
Despite its importance for marketing, product development, and sales, most organisations lack knowledge about their users for decision-making. Semilattice changes this.
Fabian TeichmuellerCo-Founder, Commercial & Operations
Product2024-10-15T19:54:05+0000
How Semilattice helps grow user knowledge across the customer journey
Semilattice lets you rapidly answer emerging user & market questions as your audience evolves through awareness, consideration, purchase, and usage stages.
Joseph WrightCo-Founder, Product & Engineering
ProductCompany2024-10-15T19:24:05+0000
Introducing Semilattice: rapid computational research for every decision
Semilattice gives you an AI model of your audience which answers questions like they do in seconds, reducing decision uncertainty without delaying action.
Joseph WrightCo-Founder, Product & Engineering
