Product2026-02-19T12:41:17+0000

Cut through decision noise with audience simulation

Early-stage product decisions are made in a noise-rich, data-poor environment, often informed more by assumption than data. Semilattice helps product managers cut through the noise of internal alignment, letting them share their audience’s voice with teams and execs.

Fabian TeichmuellerCo-Founder, Commercial & Operations

Making product decisions is hard; defending them without data is even harder. Semilattice is a research thought partner for product managers making early product decisions. It gives you crucial audience data when you need it, translating the decision you need to make into a well-structured research plan, executed with simulated audiences that are built on real research data, sampled for relevance and with tested for accuracy. All in minutes, not weeks.

The noise of early product decisions

Early-stage product decisions are made in a noise-rich, data-poor environment. You're exploring multiple directions at once, new features, pricing changes, positioning shifts, but you have almost nothing concrete to guide you. There's no usage data because nothing's been built yet. There's no market research because the budget and timeline don't justify it. A/B testing is out of the question when there's nothing live to test. And the advent of vibe coding and AI tools has only compressed more decisions into this mode.

The result is a lot of time spent debating options rather than progressing them. Without data to anchor the conversation, decisions default to gut instinct and whoever argues most persuasively. This makes internal alignment difficult. People aren't disagreeing about facts — they're disagreeing about assumptions, and there's no way to resolve that cheaply.
So what if your CEO asks again, on a Sunday afternoon, whether you should move that free feature into the paid tier?

Semilattice is your thought partner for early product decisions

Semilattice works by providing accurate simulated models of the audiences you care about, and the tools to help them answer your questions. You share the question or product decision you're facing, provide relevant context, and choose the right audience to run the research with. There's no need to design a survey from scratch or spend hours framing hypotheses — Semilattice handles the research design for you.

We then collect responses from our simulated audiences to help test or validate your thinking. Semilattice transparently shows how the simulated audiences responded and provides a report you can use directly in decision-making. That includes sending something back to your CEO on that Sunday afternoon; grounded in data, not opinion.

Semilattice audiences help solve noisy alignment with data

Semilattice's simulated audiences are built for exactly the kind of questions product managers need to answer. Tailored models, like our UK Adults - Consumer Fintech, are constructed with granular demographic and behavioural data relevant to the decisions you're making. They reflect real segments with real characteristics, not generic personas.

These models are built on real human data. This means we can measure accuracy and transparently share it, benchmarking our predictions against existing research such as sector-specific regular benchmark studies. You know how much to trust the output — and you can show that confidence to stakeholders.

By incorporating data specific to your customers and products, Semilattice's audiences become even more relevant over time. The more context the model has about your particular segment, the more useful its predictions become for the decisions that matter to your team.

Explore Semilattice for your decisions

We've learnt a lot from our early users and want to continue making Semilattice more useful to product managers in noisy environments. We're looking for early users and partners to help us improve the product and help us build tailored audiences for your products. If you're interested to find out more please reach out to us.

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