ProductCompany15 Oct 2024

Introducing Semilattice: rapid computational research for every decision

Semilattice gives you an AI model of your audience which answers questions like they do in seconds, reducing decision uncertainty without delaying action.

Joseph WrightCo-Founder, Product & Engineering

Every product, marketing, and design decision is torn between research and action. You’re supposed to obsess about the user; their problems, perceptions, and preferences—but you’ve also got to get things done. In competition with the readily available dashboards and decks, however relevant, and the opinions of colleagues, however well-informed, the time and money cost of learning new things about users is hard to justify. Secondary research takes hours, if not days, while primary research takes weeks or months, and can cost thousands. As a result, the vast majority of decisions get made with very little of the relevant information at hand. It’s out there; just too hard to find. And when an investment in research is justified, the findings can arrive after stakeholders have made up their minds, rendering them merely confirmatory or optimistically argued away. With existing research methods, the decision-making balance is tipped firmly towards action. And with that, towards greater uncertainty, increasing the riskiness of new marketing, new products, and new companies.

A new computational research paradigm changes this. Based on the insight that Large Language Models contain endless human insight, this new approach simulates your users in software, enabling you to ask questions and observe behaviour orders of magnitude more quickly and less expensively than with existing methods. By reducing the time and money cost of learning new things about users to near-zero, computational research tips the balance towards research without delaying action, reducing uncertainty and risk. Focused on enabling better decisions, Semilattice is a new computational research tool which applies this new approach to a specific research use case.

Asking Engineering Managers a question in seconds

Semilattice gives you an AI model of your audience which answers questions like they do in seconds. Filling the gap between best guesses and traditional research, Semilattice supports the full spectrum of decisions, from the everyday to the strategic. While responding to a message, writing a document, or on a call, you can open a tab and ask your audience a few questions to provide new evidence to the discussion. For bigger projects, you can carve out an hour and generate hundreds of new problem-specific data points to inform and justify your thinking. Or Semilattice can be used to augment traditional research projects. Rapid insights can be generated early in the process, injecting market knowledge into the decision vacuum and guiding survey or interview question selection. And once the research is complete, the findings can be used to enrich your Semilattice model, generating further insights as decision priorities evolve.

Type your question, hit predict, and get the answer in seconds

Semilattice is free to try now with 15 ready-to-use audience models covering a range of tech industry segments, from designers and front-end developers to data scientists and engineering managers.

Try Semilattice Now

In addition to these public models, you can easily create private, custom models for any segment of your user base or market, such as your power users, 30 day actives, or ICPs in a new vertical. We would love to talk to researchers and user-focused operators who are interested in learning more. Please schedule a call or reach out to joseph at semilattice.ai.

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