You read “You have been diagnosed with a condition called type II diabetes. Diabetes occurs when the body does not make enough insulin to process the sugar from food and so the sugar stays in the bloodstream. Diabetes can increase your risk of life-threatening complications such as a heart attack or stroke. As a part of treatment, your doctor prescribed a medication called metformin to control your blood sugar (A1C) and prevent complications. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for Diabetes therapy with the following voice-over: “Anyone with type II diabetes knows how it feels to see your numbers go up, despite your best efforts. But what if you could turn things around? What if you could love your numbers? Discover once-daily Invokana. Invokana is a pill used along with diet and exercise to significantly lower blood sugar in adults with type II diabetes. And in most clinical trials, the majority reached an A1C goal of 7 percent or lower. Invokana can cause important side effects including dehydration, which may cause you to feel dizzy, faint, light-headed, or weak upon standing. Other side effects may include kidney problems, genital yeast infections, changes in urination, high potassium, increases in cholesterol, risk of bone fracture, or urinary tract infections, possibly serious. Tell your doctor about any medical conditions and medications you take. Using Invokana with a sulphonylurea or insulin may cause low blood sugar. It’s time to turn things around. Lower your blood sugar with Invokana. Imagine loving your numbers. There’s only one Invokana. Ask your doctor about it by name..” At the end of the ad, you saw no price information. Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How affordable do you think it is?’ Only return an integer from 1 to 5, where 1 means Very affordable and 5 means Very unaffordable, nothing else.
You read “You have been diagnosed with a condition called type II diabetes. Diabetes occurs when the body does not make enough insulin to process the sugar from food and so the sugar stays in the bloodstream. Diabetes can increase your risk of life-threatening complications such as a heart attack or stroke. As a part of treatment, your doctor prescribed a medication called metformin to control your blood sugar (A1C) and prevent complications. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for Diabetes therapy with the following voice-over: “Anyone with type II diabetes knows how it feels to see your numbers go up, despite your best efforts. But what if you could turn things around? What if you could love your numbers? Discover once-daily Invokana. Invokana is a pill used along with diet and exercise to significantly lower blood sugar in adults with type II diabetes. And in most clinical trials, the majority reached an A1C goal of 7 percent or lower. Invokana can cause important side effects including dehydration, which may cause you to feel dizzy, faint, light-headed, or weak upon standing. Other side effects may include kidney problems, genital yeast infections, changes in urination, high potassium, increases in cholesterol, risk of bone fracture, or urinary tract infections, possibly serious. Tell your doctor about any medical conditions and medications you take. Using Invokana with a sulphonylurea or insulin may cause low blood sugar. It’s time to turn things around. Lower your blood sugar with Invokana. Imagine loving your numbers. There’s only one Invokana. Ask your doctor about it by name..” At the end of the ad, you saw no price information. Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How affordable do you think it is?’ Only return an integer from 1 to 5, where 1 means Very affordable and 5 means Very unaffordable, nothing else.
