Which mattered most at the time when you decided to look further into that product (e.g., visit the website, request a demo, start a trial)?

Tested

Accuracy (1-MAE)

84%

Squared Error (RMSE)

23%

Norm Info Loss (NKLD)

0.2696

Info Loss (KLD)

1.8874

ID: 4245893f-410e-4ef3-92d2-692c9f5f4ed3
Created: 2026-02-20T11:05:25.62459+00:00
Population: UK B2B Software Buyers 2026
Question Text: Which mattered most at the time when you decided to look further into that product (e.g., visit the website, request a demo, start a trial)?
Question Type: Single-Choice
Visibility: Private
Answer Options: Can't rememberI was already familiar with the company or brandIt addressed a specific problem I was facingIt looked easy to implementSomeone I trust recommended itThe price seemed reasonableThe results or ROI claims were compelling