You read “You have been diagnosed with a condition called deep vein thrombosis, or DVT. DVT occurs when a blood clot forms in the deep veins in your body, usually in your legs. DVT can cause a life-threatening pulmonary embolism, or PE, which is when a blood clot in your veins travels to your lungs and blocks blood flow there. After an initial treatment to break up the clot, your doctor prescribed a medication called warfarin to prevent future clots. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for DVT/PE therapy with the following voice-over: “I had so many thoughts after I left the hospital for a DVT blood clot. I was given warfarin at the hospital, but wondered, is this the best treatment for me? I spoke to my doctor and she told me about Eliquis. Eliquis treats DVT and PE blood clots and reduces the risk of them happening again. Not only does Eliquis treat DVT and PE blood clots, but Eliquis also had significantly less major bleeding than the standard treatment. Eliquis can cause serious, and in rare cases, fatal bleeding. Don’t take Eliquis if you have an artificial heart valve or abnormal bleeding. While taking Eliquis you may bruise more easily and it may take longer than usual for bleeding to stop. Seek immediate medical care for sudden signs of bleeding like unusual bruising. Eliquis treats DVT and PE blood clots plus had less major bleeding. Both made switching to Eliquis right for me. Ask your doctor if it is right for you..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Eliquis is $250. If you have health insurance that covers drugs, your cost may be different. Typical cost to patients is $40..” Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How effective do you think it is?’ Only return an integer from 1 to 5, where 1 means Very effective and 5 means Very ineffective, nothing else.
You read “You have been diagnosed with a condition called deep vein thrombosis, or DVT. DVT occurs when a blood clot forms in the deep veins in your body, usually in your legs. DVT can cause a life-threatening pulmonary embolism, or PE, which is when a blood clot in your veins travels to your lungs and blocks blood flow there. After an initial treatment to break up the clot, your doctor prescribed a medication called warfarin to prevent future clots. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for DVT/PE therapy with the following voice-over: “I had so many thoughts after I left the hospital for a DVT blood clot. I was given warfarin at the hospital, but wondered, is this the best treatment for me? I spoke to my doctor and she told me about Eliquis. Eliquis treats DVT and PE blood clots and reduces the risk of them happening again. Not only does Eliquis treat DVT and PE blood clots, but Eliquis also had significantly less major bleeding than the standard treatment. Eliquis can cause serious, and in rare cases, fatal bleeding. Don’t take Eliquis if you have an artificial heart valve or abnormal bleeding. While taking Eliquis you may bruise more easily and it may take longer than usual for bleeding to stop. Seek immediate medical care for sudden signs of bleeding like unusual bruising. Eliquis treats DVT and PE blood clots plus had less major bleeding. Both made switching to Eliquis right for me. Ask your doctor if it is right for you..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Eliquis is $250. If you have health insurance that covers drugs, your cost may be different. Typical cost to patients is $40..” Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How effective do you think it is?’ Only return an integer from 1 to 5, where 1 means Very effective and 5 means Very ineffective, nothing else.
