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US Adults - Pharma Advertising
89%
Est. Acc. 89%

You read “You have been diagnosed with a condition called type II diabetes. Diabetes occurs when the body does not make enough insulin to process the sugar from food and so the sugar stays in the bloodstream. Diabetes can increase your risk of life-threatening complications such as a heart attack or stroke. As a part of treatment, your doctor prescribed a medication called metformin to control your blood sugar (A1C) and prevent complications. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for Diabetes therapy with the following voice-over: “Anyone with type II diabetes knows how it feels to see your numbers go up, despite your best efforts. But what if you could turn things around? What if you could love your numbers? Discover once-daily Invokana. Invokana is a pill used along with diet and exercise to significantly lower blood sugar in adults with type II diabetes. And in most clinical trials, the majority reached an A1C goal of 7 percent or lower. Invokana can cause important side effects including dehydration, which may cause you to feel dizzy, faint, light-headed, or weak upon standing. Other side effects may include kidney problems, genital yeast infections, changes in urination, high potassium, increases in cholesterol, risk of bone fracture, or urinary tract infections, possibly serious. Tell your doctor about any medical conditions and medications you take. Using Invokana with a sulphonylurea or insulin may cause low blood sugar. It’s time to turn things around. Lower your blood sugar with Invokana. Imagine loving your numbers. There’s only one Invokana. Ask your doctor about it by name..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Invokana is $390. If you have health insurance that covers drugs, your cost may be different..” Then you were asked: ‘The ad provided enough information to decide whether you should discuss the medication with a doctor.’ Only return an integer from 1 to 6, where 1 means Strongly agree and 6 means Strongly disagree, nothing else.

Tested
Accuracy (1-MAE)
97%
Squared Error (RMSE)
5%
Norm Info Loss (NKLD)
0.0070
Info Loss (KLD)
0.0418
ID
c3987e93-de88-44a6-b195-37bbf1cf209e
Created
2026-01-08T09:40:52.986477+00:00
Population
US Adults - Pharma Advertising
Question Text
You read “You have been diagnosed with a condition called type II diabetes. Diabetes occurs when the body does not make enough insulin to process the sugar from food and so the sugar stays in the bloodstream. Diabetes can increase your risk of life-threatening complications such as a heart attack or stroke. As a part of treatment, your doctor prescribed a medication called metformin to control your blood sugar (A1C) and prevent complications. Lately you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for Diabetes therapy with the following voice-over: “Anyone with type II diabetes knows how it feels to see your numbers go up, despite your best efforts. But what if you could turn things around? What if you could love your numbers? Discover once-daily Invokana. Invokana is a pill used along with diet and exercise to significantly lower blood sugar in adults with type II diabetes. And in most clinical trials, the majority reached an A1C goal of 7 percent or lower. Invokana can cause important side effects including dehydration, which may cause you to feel dizzy, faint, light-headed, or weak upon standing. Other side effects may include kidney problems, genital yeast infections, changes in urination, high potassium, increases in cholesterol, risk of bone fracture, or urinary tract infections, possibly serious. Tell your doctor about any medical conditions and medications you take. Using Invokana with a sulphonylurea or insulin may cause low blood sugar. It’s time to turn things around. Lower your blood sugar with Invokana. Imagine loving your numbers. There’s only one Invokana. Ask your doctor about it by name..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Invokana is $390. If you have health insurance that covers drugs, your cost may be different..” Then you were asked: ‘The ad provided enough information to decide whether you should discuss the medication with a doctor.’ Only return an integer from 1 to 6, where 1 means Strongly agree and 6 means Strongly disagree, nothing else.
Question Type
Single-Choice
Visibility
Private
Answer Options
123456