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US Adults - Pharma Advertising
89%
Est. Acc. 89%

You read “You have been diagnosed with a condition called rheumatoid arthritis, or RA. RA occurs when the immune system mistakenly attacks its own body tissue, affecting the lining of joints. RA can cause joints to become deformed and other parts of the body to be seriously damaged. As part of treatment, your doctor prescribed a medication called methotrexate to slow the progression of the disease. Lately, you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for RA therapy with the following voice-over: “Your body was made for better things than rheumatoid arthritis. Before you and your rheumatologist move to another treatment, ask if Xeljanz is right for you. Xeljanz is a small pill for adults with moderate to severe RA for whom methotrexate did not work well. Xeljanz can reduce joint pain and swelling in as little as two weeks and help stop further joint damage. Xeljanz will lower your ability to fight infections including tuberculosis. Serious sometimes fatal infections, lymphoma and other cancers have happened. Don’t start Xeljanz if you have an infection. Tears in the stomach or intestines, low blood cell counts, and higher liver tests and cholesterol levels have happened. Your doctor should perform blood tests before you start and while taking Xeljanz and monitor certain liver tests. Tell your doctor if you were in a region where fungal infections are common and if you have had TB, hepatitis C or are prone to infections. Xeljanz can reduce the symptoms of RA, even without methotrexate and is also available in a once-daily pill. Ask about Xeljanz XR..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Xeljanz is $2680. If you have health insurance that covers drugs, your cost may be different..” Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How affordable do you think it is?’ Only return an integer from 1 to 5, where 1 means Very affordable and 5 means Very unaffordable, nothing else.

Tested
Accuracy (1-MAE)
74%
Squared Error (RMSE)
35%
Norm Info Loss (NKLD)
0.6017
Info Loss (KLD)
3.0084
ID
edaa59c6-6f3c-4c77-9091-17ea33096975
Created
2026-01-08T09:40:52.986477+00:00
Population
US Adults - Pharma Advertising
Question Text
You read “You have been diagnosed with a condition called rheumatoid arthritis, or RA. RA occurs when the immune system mistakenly attacks its own body tissue, affecting the lining of joints. RA can cause joints to become deformed and other parts of the body to be seriously damaged. As part of treatment, your doctor prescribed a medication called methotrexate to slow the progression of the disease. Lately, you are considering whether a different medication would be better.” Then you watched a 60-second television advertisement for RA therapy with the following voice-over: “Your body was made for better things than rheumatoid arthritis. Before you and your rheumatologist move to another treatment, ask if Xeljanz is right for you. Xeljanz is a small pill for adults with moderate to severe RA for whom methotrexate did not work well. Xeljanz can reduce joint pain and swelling in as little as two weeks and help stop further joint damage. Xeljanz will lower your ability to fight infections including tuberculosis. Serious sometimes fatal infections, lymphoma and other cancers have happened. Don’t start Xeljanz if you have an infection. Tears in the stomach or intestines, low blood cell counts, and higher liver tests and cholesterol levels have happened. Your doctor should perform blood tests before you start and while taking Xeljanz and monitor certain liver tests. Tell your doctor if you were in a region where fungal infections are common and if you have had TB, hepatitis C or are prone to infections. Xeljanz can reduce the symptoms of RA, even without methotrexate and is also available in a once-daily pill. Ask about Xeljanz XR..” At the end of the ad, you saw the following text on screen: “The list price for a 30-day supply of Xeljanz is $2680. If you have health insurance that covers drugs, your cost may be different..” Then you were asked: ‘For each of the below, please indicate your perceptions of the medication. How affordable do you think it is?’ Only return an integer from 1 to 5, where 1 means Very affordable and 5 means Very unaffordable, nothing else.
Question Type
Single-Choice
Visibility
Private
Answer Options
12345